Hey there! đź‘‹ Ever wonder how some websites always pop up first when you search for something online? The secret lies in something called “keywords.” Don’t worry if this sounds technical—we’ll break it down together in simple terms!
What Are Keywords? Think of Them as Digital Signposts
Imagine you’re looking for a great pizza place. You might type “best pizza near me” into Google. That phrase you typed? That’s a beginner-friendly keyword! Keywords are simply the words or phrases people use when searching online. They help connect people looking for something with websites that offer what they need.
Why Should You Care About Keywords?
- They help people find your website (like a digital street address): A beginner’s first step to being found online.
- They bring in visitors who actually want what you offer: People searching for specific terms like “easy SEO tips for beginners” are more likely to stay and engage.
- They save you time and money by focusing on the right audience: Efficiently connect with users looking for “SEO for beginners.”
Real-Life Examples You’ll Recognize
Think about how you search for things online. Here are some common examples:
- Looking for a hairstylist? You might type “hair salon near me”
- Want to learn cooking? Maybe “easy beginner recipes”
- Shopping for shoes? “comfortable running shoes for beginners”
- Searching for SEO tips? Try “beginner-friendly keyword research tools”
Helpful Tools to Get Started (Including Free Ones!)
Let’s look at some user-friendly tools that can help you find the right keywords for beginners:
Free Tools:
- Google Keyword Planner: Perfect for beginners and completely free with a Google account.
- AnswerThePublic: Shows you actual questions people ask about your topic.
- Ubersuggest: Offers a free plan with basic keyword research features.
Paid Tools (With Free Trials):
- Semrush: Great all-in-one tool for beginner SEO keyword strategies (7-day free trial).
- Ahrefs: Powerful tool with a 7-day trial for $7.
Simple Steps to Get Started
- Brain Dump Time! Grab a paper and pen. Write down how you would search for your own business. If you’re a local baker, you might write “custom birthday cakes [your city]” or “wedding cake baker near me.”
- Check What’s Already Working: Visit your favorite competitor’s website. What words do they use often? These might be good beginner keyword phrases for you too!
- Think Specific (What the Pros Call “Long-Tail Keywords”): Instead of just “pizza,” try “gluten-free pizza delivery downtown Seattle.” Instead of “yoga,” use “beginner yoga classes for seniors.”
- Use Your Keywords Naturally: Once you have your beginner-focused keywords, use them in your website’s text like you’re having a conversation with a friend. No need to stuff them everywhere!
Quick Tips for Success đź’ˇ
- Start small: Focus on 5-10 main beginner keywords at first.
- Be patient: It takes time for search engines to notice your website.
- Stay local: If you’re a local business, always include your city name.
- Keep it real: Use words your customers actually use, not industry jargon.
Next Steps
Ready to make your website easier to find? Start with these simple steps:
- Pick one of the free tools mentioned above.
- Make a list of 5 beginner-friendly keywords you think your customers might use.
- Check how many people search for these keywords using Google Keyword Planner.
- Start using these keywords naturally in your website’s content.
Remember: You don’t need to be perfect! Start small, learn as you go, and your keyword skills will grow over time. The most important thing is to begin somewhere.
Need More Help?
Consider working with an SEO professional who can guide you through the process.
While you can learn the basics of keyword research, crafting an effective keyword strategy takes experience. That’s where I come in. At Shieldmaiden Marketing, I offer free keyword strategy sessions to help entrepreneurs like you discover the best beginner SEO keywords to rank for and attract your ideal customers.
Ready to Boost Your Website’s Visibility?
Don’t let your competitors win the battle for attention online. Reach out to me today at Shield Maiden Marketing and let’s create a beginner-friendly keyword strategy that works for your business. Keywords are the foundation of any successful website, and with the right guidance, you can harness their power to grow your business. Don’t hesitate—get started today!
Pro Tip: Keep a small notebook or digital document where you can jot down beginner keyword ideas as they come to you. Sometimes the best ideas pop up when you least expect them!
